Importance of Colour

Let's learn a little about the importance of colour and its power as a communication tool. Colour information via (the sense of ) sight influences our intention or decision making. Human beings have five senses: taste, smell, touch, sight, and hearing. Of these, the information we take in via our sense of sight accounts for about 87% of the total. And about 80% of the information we take in via our sense of sight is colour information. As these figures attest, the majority of the sensory stimulus we experience is in the form of colour information. In short, colour is a very important presence in our lives. Colour adds uniqueness and distinctiveness to your documents. With the proper use of colour, you can emphasise specific parts of your documents to draw attention to key points. Also, by using colour effectively, you can create unique and distinctive documents and leave the readers with a lasting impression. You can give your documents unity. You can create a sense of unity over multiple pages by using colour to consciously draw attention to common elements. You can clarify the structure of your documents, making them easier to read. Colour can be used to delineate different sections of a document. Also, by consistently using a special colour for certain items, you can make your documents easier to understand structurally. Another technique you can use is to employ colouring variations by using gradations, etc., to direct the eyes of the reader in the direction you desire. You can present images effectively. Colour is your most potent tool for presenting images. By making effective use of colour, you can give your images the attributes you want to convey through your document: power, warmth, trustworthiness, etc. You can direct the reader psychologically in the direction you wish. Different colours have varying psychological effects. By skilfully making use of effects you can lead the reader psychologically in the direction you desire. In conclusion, adding colour to your documents will allow you to be more persuasive and to communicate more effectively.